Privacy Policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for concluding a contract. You are not obliged to provide the data. Non-provision has no consequences. This applies only if no other information is given in the following processing operations.

"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.
Each time our website is accessed, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the trouble-free operation of our website and to improve our offer.
Your data will be transmitted to Canada, among other places. There is an adequacy decision by the EU Commission for data transfers to Canada.

Hosting with Shopify

We operate our online shop via the e-commerce platform Shopify. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a processor that processes personal data on our behalf. This includes in particular:

• Hosting of the website and online shop
• Provision of the technical infrastructure
• Storage of order and customer data
• Payment processing
• Analysis tools for optimizing the shop

Processing is based on Art. 6 para. 1 lit. b GDPR (performance of contract) and Art. 6 para. 1 lit. f GDPR (legitimate interest in a reliable and secure hosting service).

A data processing agreement has been concluded with Shopify in accordance with Art. 28 GDPR. Your data will also be transferred to Canada. There is an adequacy decision by the EU Commission for data transfers to Canada.

Further information on data protection at Shopify can be found at: https://www.shopify.com/legal/privacy

Contact

Controller

Contact us if you wish. The contact details of the controller for data processing can be found in our imprint.

Customer's proactive contact by e-mail

If you contact us proactively by e-mail for business purposes, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact serves the implementation of pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We will only use your e-mail address to process your inquiry. Your data will then be deleted after observing legal retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of making contact.
If the contact serves the implementation of pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation. We will only use your e-mail address to process your inquiry. Your data will then be deleted after observing legal retention periods, unless you have consented to further processing and use.

Customer account orders

Customer account

When opening a customer account, we collect your personal data to the extent indicated there. The data processing serves to improve your shopping experience and to simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and disclosure of personal data for orders

When placing an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and for processing your inquiries. The provision of data is necessary for the conclusion of the contract. Non-provision will result in no contract being able to be concluded. Processing is based on Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and print-on-demand service providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.

Production and shipping by print-on-demand service providers

We work with specialized print-on-demand service providers to produce and ship your ordered products. Production takes place exclusively within the European Union. The following data is transmitted to the respective service provider: name, delivery address, e-mail address and order details (product type, design, size).

Processing is based on Art. 6 para. 1 lit. b GDPR and is necessary for the performance of the contract with you. Your data remains within the EU; no transfer to third countries takes place.

Advertising

Use of the e-mail address for sending newsletters

Irrespective of contract processing, we only use your e-mail address for our own advertising purposes for sending newsletters if you have expressly consented to this. Processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Use of the e-mail address for sending direct advertising

We use your e-mail address, which we received in connection with the sale of goods or services, for the electronic dispatch of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Non-provision will result in no contract being able to be concluded. Processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the advertising e-mail. No costs other than the transmission costs according to the basic rates will be incurred for this.

Payment service providers

Use of PayPal

All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express

On our website, we use the payment service PayPal Express provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The use of cookies or similar technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in offering various payment methods tailored to customer needs. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Use of Klarna payment options

In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna. This allows Klarna to assess whether you can use the payment options offered via Klarna and to adapt the payment options to your needs. General information about Klarna can be found at: https://www.klarna.com/de/. Your personal data will be treated by Klarna in accordance with applicable data protection regulations and as stated in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that in this case you may not be able to fully use all functions of this website.

Under the following links you can find out how to manage (including deactivating) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac

Technically necessary cookies

Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies to make our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again even after a page change.

The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.

Use of beeclever GDPR legal Cookie

On our website, we use the consent management tool "beeclever GDPR legal Cookie" (provider: beeclever GmbH).
The tool allows you to give consent for data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent already given.
The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations.
Cookies may be used for this purpose. The following information, among others, may be collected: date and time of page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing takes place for the fulfillment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
Further information on data protection can be found at: https://gdpr-legal-cookie.myshopify.com/

Ad tracking

Use of Facebook Pixel

We use the "Custom Audiences" remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are joint controllers for the collection of your data and the transfer of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be viewed at https://www.facebook.com/legal/controller_addendum. According to this, we are particularly responsible for fulfilling the information obligations under Articles 13 and 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Articles 33 and 34 GDPR, insofar as a personal data breach concerns our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling data subject rights under Articles 15 - 20 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the security of the service, and for complying with the obligations under Articles 33 and 34 GDPR, insofar as a personal data breach concerns Meta Platforms Ireland's obligations under the joint processing agreement.
The application serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook. For this purpose, Facebook's remarketing tag has been implemented on the website. Through this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, personalized, interest-based Facebook ads will then be displayed to you.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising.
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection notices at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking

On our website, we use the online advertising program "Google Ads" and, within this framework, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and therefore do not serve to personally identify. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across Ads customer websites.
The information collected with the help of the conversion cookie serves the purpose of generating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
You can deactivate personalized advertising for you in the ad settings on Google. Instructions on how to do this can be found at https://support.google.com/ads/answer/2662922?hl=en.
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there. You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Google's remarketing or "similar audiences" function

On our website, we use the remarketing or "similar audiences" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record website visits and anonymized data on website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en
Alternatively, you can prevent the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Plugins and other

Use of Google Tag Manager

We use Google Tag Manager from Google LLC on our website (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools, among others. The data processing serves the purpose of designing and optimizing our website according to needs.
The Google Tag Manager itself does not store cookies or process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found at: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

Use of Google reCAPTCHA

On our website, we use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws. The query serves the purpose of distinguishing input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting our website from automated espionage, misuse and SPAM. You have the right to object to this processing of your personal data based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
Further information on Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

Use of YouTube

On our website, we use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Enhanced privacy mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy.

Use of Google Fonts

On our website, we use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The data processing serves the purpose of uniform display of fonts on our website. To load the fonts, a connection to Google's servers is established when the page is called up. Cookies may be used here. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks.
The use of cookies or comparable technologies is based on § 25 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object to this processing of your personal data based on Art. 6 para. 1 lit. f GDPR at any time by notifying us.
Further information on data processing and data protection can be found at https://www.google.de/intl/en/policies/ and at https://developers.google.com/fonts/faq.

Data subjects' rights and storage period

Storage period

After complete contract processing, the data will initially be stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial law, retention periods and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, you have a right to object to processing based on Art. 6 para. 1 lit. f GDPR, as well as to processing for direct marketing purposes, pursuant to Art. 21 para. 1 GDPR.

Right to lodge a complaint with the supervisory authority

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.
You can, among other things, lodge a complaint with the supervisory authority responsible for us, which you can reach at the following contact details:

Commissioner for Data Protection and Freedom of Information NRW

Email: poststelle@ldi.nrw.de
Telephone: 0211 384240

Right to object

If the personal data processing listed here is based on our legitimate interest under Art. 6 para. 1 lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future for reasons arising from your particular situation.
After an objection, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After an objection, we will stop processing the data concerned for direct marketing purposes.

Last updated: 27.01.2026